The past week has given me ample time to reflect on this Covid affected journey so far. Prior to the government lockdown it was clear that my final pay check as an airline captain had come and gone. I began the period of isolation knowing a difficult phase looms.
I always had a tremendous respect for people that managed to combine creativity and passion. I started the Bryan Air Podcast series a year or so prior to the Covid crisis. I was learning a new skill set, not how to be a good podcaster necessarily, I hope that will come with time but instead the right microphone to buy, sound mixing software, unlicensed music for the intro, how to create an RSS feed, hosting, posting and advertising amongst other things. The entire learning process was one of the most rewarding things I had ever done in my life, taking determined action is an addictive drug.
The Covid crisis offered up a new set of difficulties or opportunities whichever way you want to look at it and believe me I looked at it both ways. I decided to do a second season of the show with a sequel take on the original interview style format. I invited my two good friends on the podcast as guest hosts, Brett “the business guy” and Ryan “the pilot”. The motivation to change things up other than them both offering tremendous value, were Simon Sinek’s book “The Infinite Game” and Nasim Taleb’s “Skin In The Game”. Without going deep into either of these I was influenced enough to know that I needed to adopt ever changing forms of insight and more importantly I had to be intrinsically involved without that safety net of an airline pilot career. The Covid crisis had taken care of both these things for me.
I saw an opportunity to do something fun, creative, uncomfortable and important. We championed the idea of supporting people in the aviation sector that have been forced into doing something else, be it starting a new business as an entrepreneur or applying to a new industry all-together. The limit of that support was motivational and directional guidance.
It’s quite clear to me that having an online presence has become and will be undeniably even more crucial in the post Covid world. It was an eye opener to see and hear new creative ideas from my fellow ex aviators but witness a lack of knowledge when it came to leveraging social media for self promotion.
I have very carefully documented the Bryan Air Podcast journey, websites, social accounts, linked accounts, groups, friends, green-screens, connections, follows and subscriptions to name a few items. Now don’t get me wrong, I haven’t got this right, not even close but I’m learning every day and creating a playbook as I go. I’ve got skin in the game because its me in the game and it’s my brand I’m trying to build, hell - the podcast has even got my name attached to it, I’m leveraging everything I can.
My playbook doesn’t have winning lotto numbers or a “heavies” momentum from the pre Covid world, It’s got evidence based information squeezed out of a desire to win in the post Covid era.
I’m not necessarily leveraging social media, I’m leveraging the evidence of this creative journey on social media. I want to build you an SOP, I want to help you transition to the new normal. I want to give you live toe crushing analytics born out of real-time trial, error and commitment to success. I can’t do this by myself, my crew Brett and Ryan are fully invested in this journey and the hour building that comes with it. Like most good things, an adventure is best enjoyed with a couple of good mates.
Standby for updates ..
